CAMPAIGNS ARE LIKE POLITICAL CHRISTMAS TREE LOTS

Christmas tree lots. They’re set up overnight, they open on a busy corner, they run for a few weeks, and they’re gone. Employees often come from out of state, and, let’s just say, it’s easy to question the skill sets of a lot of them.

The same can be said for political campaigns.

Are there exceptions? Yes, especially when the staff hires are local.

We have some incredible, battle-tested political talent in this state,  but the number of Lee Atwater wannabes and “I read PRIMARY COLORS, watched THE AMERICAN PRESIDENT, and have THE WEST WING box set” types can really do more harm than good if they’re given too much rope.

This cycle, there’s been a lot of that from the presidential campaigns. It’s too late to do anything now, but to the out-of-staters who made South Carolina home for a couple of months and to the fresh-faced campaign workers (who aren’t limited to the “just got out of college” set) who think campaigns are a great career path, take an old guy’s advice for success down the road.

1) Don’t act like you’re local iffin you ain’t.

It’s important to learn your area, who the players are, what the personality dynamics are, and how things are done, but that takes time. I know that with a presidential campaign, especially in SC, time is a commodity. After Saturday, we won’t get another presidential campaign visit until 2015, but that means you have to squeeze more in to that finite campaign calendar. Make friends, let them guide you, and LISTEN to what they have to say. If you try to do things YOUR way, you’re failing yourself and your candidate.

2) Know the rules.

This goes both toward an application of the law and just how things are done. Never assume. Find a strong legal counsel – one recommended from people in the know. Talk with state party officers, major donors, activists. The way you do things in Wisconsin may very well be different than the way things are done in South Carolina. In fact, I’d pretty well bet on it.

3) Build relationships.

Sensing a theme yet? When former House Speaker Tip O'Neill said that, “All politics is local,” he wasn’t kidding. It wasn’t just some nifty saying he thought would look nice on a bumper sticker. You can’t go in to an area and think you know it all…or anything, for that matter. The local elected officials, party officials, and activists got there before you, and they’ll be there after you. They’ll be your best sources of information, networking, and volunteers.

4) Utilize relationships.

When you build relationships, you’ll discover that people want to help you. They, just as much as you, want your candidate to win. Let them help. Plug them in so that they can actually help. Don’t just give them busywork. Don’t let their emails and voicemails go unanswered. Aside from showing no common courtesy, ignoring or discounting what were once enthusiastic supporters makes them, at the very least, blasé about your efforts. At worst it makes them frustrated or angry at you, which could spill over to your candidate. Neither of those would be considered “good things.”

5) Be appreciative and keep your word.

Real friends are very difficult to come by in politics. It’s a difficult and sometimes painful lesson to learn. When you find friends, keep them. If somebody helps you, make sure you thank them appropriately. It’s important to embrace the “Dance with the one who brought you” philosophy. If you make a promise, keep it. The only thing you can ever really control about yourself is your word. The second you go back on it, is the second those friendships and loyalties disappear. Trust is paramount, and friendships must be reciprocal. Just because you’re working on the same campaign with someone doesn’t make you friends, though. Sometimes you’ll work with people you can’t trust, and this is the most difficult concept for a lot of people to grasp because you still have to be nice. You’re temporarily on the same team and likely will be again down the road if you decide to stay in politics. Just know the difference between friends and people you work with and have to be nice to.

Politics isn’t brain surgery – especially if your job is to build grassroots support. Strategy and messaging are coming from people above your pay grade. Should you show initiative and do some out of the ordinary things to help your candidate (like creating blogs or creative collateral)? Absolutely. Should you forego your duty to build relationships in order to do these things? Absolutely not.

Your time as a presidential campaign staffer is short. Make sure you leave something for yourself when it’s over. Make sure you have a network in place and an established reputation that will make candidates want to come to you down the road. Then you can set up your very own Christmas tree lot.

Taft Matney is a partner with TM Public Relations, a strategic communications and governmental affairs firm in Greenville, SC. Follow him on Twitter (http://twitter.com/taftmatney) and "like" TMPR on Facebook (http://www.facebook.com/TMPRGA).

This op-ed may be reprinted/reposted in whole or in part upon written notification to taft@taftmatney.com.

Brand names, product names, services, companies, events, and publications are or may be trademarks or registered trademarks of, and are used to identify, products or services of their respective owners in the U.S. and/or other countries.

A GHOULISH PROCESS

It seems ghoulish. Political professionals have a bad enough reputation as it is, but when you throw something like this in to the mix, it’s tough to put a smiling face on the profession’s reputation.

I’m talking about the flurry of activity when an officeholder or party nominee passes away.

We’re unfortunately facing this distasteful situation right now in Greenville County with the recent passing of Representative Bill Wylie.

Representative Wylie was loved in his community, involved in local philanthropy, and a sharp-minded businessman who passed away on a Saturday night while dancing with his wife at a college class reunion.

By Sunday, as Bill’s family was still being notified, phones were lighting up across the state with discussions taking place to see who would run for his seat.

Before I go any further, if you're a political activist or a campaign professional, stop reading now. This isn't for you. You'll just say, "Of course. Who doesn't know that?" Well, plenty of people don't, so I'm not writing this note for you. I’m writing this for real people who want to know the answer to a couple of questions:

1. Why can't these vultures at least wait until he's laid to rest before fighting over his seat?
2. Have they no couth?

The answer to question two is easy to answer. No. The first requires a little more explanation, so here goes.

Frankly, even as someone who's involved in the process, it gives me pause, too. I don’t think I'd be human if it didn't. There's a feeling in the pit of my stomach that knows how this man served his district and state, is credited by many as the man who put Greenville on Southwest Airlines' radar, and didn't have the chance to be mourned properly.

There wasn't a choice, though, and that's what needs to be explained.

Bill passed away on Saturday the 11th, word began circulating a day later, and his funeral was Friday the 17th. Filing for the special primary opens tomorrow at Noon and lasts until Noon on the 28th with the special primary election slated for October 12. Does any of that matter, though?

Since Bill was originally running unopposed, it matters a lot because any certified political party can field a candidate. There were no Democrats running before, but now they can use this opportunity to put up a candidate for what is now an open seat (no incumbent). At the same time, Republicans will want a strong candidate to defend the seat, so at this point a five-way primary isn't out of the realm of possibility.

If all primary contests are settled with the October 12 special primary, the election for House 21 will stay on the November 2 general election ballot.

If there is the need for a runoff for any party, the special election for House 21 will be taken off the November 2 general election ballot and moved to a special election to be conducted in mid-December.

You with me so far?

South Carolina election law creates a tight timeline. It's one that's legalistically designed for the people of a district to be without their representative (or other elected official) for as short a time as possible. From a strategic standpoint, it's a way for groups with special interests (right wing, left wing, pro-gambling, anti-tax, and so on) to have their voices heard and potentially have their candidates elected.

If the election moves to a special date in December, the race will be decided by turnout -- specifically by who is able to get out their supporters and allies. People aren't as motivated to vote in special elections, so if you're a candidate and can motivate your people to vote on a random Tuesday, you just might get elected.

That's why we're hearing so much talk about so many people running for House 21 and why they started so soon. It wasn't because they were uncaring, unfeeling, or unappreciative of Bill Wylie's work. It was because under our system, both legally and strategically, they don't have time to wait.

Time is a commodity, no matter how you look at it, and it's rarely on your side.

Taft Matney is a partner with TM Public Relations, a strategic communications and governmental affairs firm in Greenville, SC. Follow him on Twitter (http://twitter.com/taftmatney) and "like" TMPR on Facebook (http://www.facebook.com/TMPRGA).