“CRESCENT: THE MAGAZINE” LAUNCHES

FOCUSING ON “SOUTH CAROLINA LIFE, POLITICS, AND A LITTLE BIT IN BETWEEN”

(OCTOBER 4, 2011 / GREENVILLE, SC) Launched at www.CrescentMag.com, CRESCENT is a new web-based magazine designed to highlight “South Carolina life, politics, and a little bit in between,” said its editor Taft Matney today.

CRESCENT’s offerings come from two directions. One will profile famous and influential South Carolinians, South Carolina food, travel, and entertainment. The other will include state-based current events and opinion. According to Matney, CrescentMag.com is a place where lifestyle issues and current events can converge in to a single digital infotainment outlet.

“When we first started piecing CRESCENT together, we thought we had an idea of what people wanted, but we didn't know if we were on target. There was only one way to find out. Ask. We asked friends and family. We surveyed a cross-section of nearly 200 folks who are movers and shakers in their fields. We tried to find out where people were getting their information and what they were interested in. With a mix of aggregated material and original content, I think the product we're putting together is on the mark,” Matney said.

One of those survey results showed that the majority of respondents get their information electronically, so CRESCENT is targeting the digital space – specifically people who are surfing the web with smart phones, tablets, netbooks, notebooks, and desktop computers.

“The CRESCENT that's here today isn't by any means the final version, but it's a starting point. It's going to evolve with input,” Matney said. “Keep telling us what you want to see. Let us know what interests you. What's going on in South Carolina that people need to know? Where in South Carolina do we need to eat or travel? What's a South Carolina business or group that people should know about? Who is a South Carolinian people need to know more about? Tell us how to make CRESCENT better.”

Some of the people CRESCENT will profile include: Former presidential advisor Tucker Eskew, country music star Aaron Tippin, Golf Channel’s Kelly Tilghman, and James Beard Award winners The Lee Brothers.

When asked about pay walls, registrations, and subscriptions, Matney responded, “No. Our readers won’t be bothered with pay walls or unnecessarily collected information. We listened to what people said in our survey. Just visit CrescentMag.com. Read what’s there. Learn something about our state, comment on an article or two if you feel like it, support our advertisers, and keep coming back to see what's new.”

“Our state has a lot to be proud of,” he added. “It’s not all about partisan bickering. It’s not about what allows us to be the punch line on late night talk shows. South Carolina has a lot of great stories to tell and a lot of great people to tell them. CRESCENT exists to give them a voice.”

For media inquiries, please contact Taft Matney by e-mail at taft@crescentmag.com or by phone at 864/505-8866.

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This statement contains or may contain forward-looking statements that are subject to uncertainties which could cause actual results or facts to differ materially from such statements for a variety of reasons. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. CRESCENT undertakes no obligation to update publicly or revise any forward-looking statements.